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Opening soonCredentials

Digital Business Professional

An advanced credential covering digital strategy, customer experience, paid media, CRM operations and growth analytics.

FORMAT6 sessions + integrated capstone
TOTAL HOURS30 hrs
BATCHESMar 2027
FULL COURSENPR 14,500

Why it’s different

Connects digital marketing to business strategy and CRM, and asks you to defend a full growth plan for a real company.

What you’ll learn

  1. 01Digital Business Strategy3 hrsDigital value models, business alignment and objective trees.Book this module separately: NPR 8,000–14,000
  2. 02Customer Journey & Conversion3 hrsTouchpoint friction audits and conversion rate optimisation planning.Book this module separately: NPR 8,000–14,000
  3. 03Integrated Content Strategy3 hrsBrand messaging, content pillar architecture and editorial workflows.Book this module separately: NPR 8,000–14,000
  4. 04Paid Media Architecture3 hrsCampaign structures, audience hypotheses and budget split modelling.Book this module separately: NPR 8,000–14,000
  5. 05Lead Operations & CRM3 hrsLead qualification standards, routing and follow-up automation.Book this module separately: NPR 8,000–14,000
  6. 06Analytics & Growth Optimisation3 hrsFunnel dashboards, 90-day experiment roadmaps and attribution modelling.Book this module separately: NPR 8,000–14,000
  7. 07Integrated Capstone Studio6 hrsDeveloping a growth plan and defending it in a business presentation.Book this module separately: NPR 16,000–28,500

What you’ll walk away with

A complete digital growth plan, customer journey map, paid media blueprint and KPI dashboard.

Full course (30 hrs): NPR 14,500

Facilitators

[Lead facilitator][Title, expertise]
[Industry practitioner][Role, Organisation]

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Let’s talk

Not sure where to start?

Tell us your goal and we’ll suggest a course, or a pathway for your whole team.